Dominate Amazon search results with data-backed ads designed to capture shoppers and drive growth.
In the hyper-competitive US landscape, visibility on the world’s largest retailer requires more than just a great product—it demands a sophisticated Amazon PPC strategy. Our team specializes in high-performance Amazon advertising that moves the needle on your bottom line. We bridge the gap between technical search algorithms and shopper psychology to deliver Amazon pay per click campaigns that increase your market share. Whether you are launching a new private label or scaling an established brand, our Amazon marketing experts ensure your ad spend is optimized for maximum Return on Ad Spend (ROAS).
We provide an end-to-end suite of Amazon advertising solutions designed to dominate search results and outpace the competition:
Strategic Sponsored Products Optimization We manage your bread-and-butter Amazon PPC campaigns with surgical precision. By focusing on High-Intent Keyword Harvesting and rigorous Negative Keyword Pruning, we ensure your individual listings appear exactly when shoppers are ready to purchase, lowering your Advertising Cost of Sales (ACoS).
Sponsored Brands & Video Ads Build lasting brand authority with immersive Amazon advertising formats. We design custom headlines and Storefront experiences that capture top-of-search placements. Our specialized Sponsored Brand Video campaigns are engineered to stop the scroll and drive significantly higher click-through rates than static ads.
Full-Funnel Sponsored Display & Remarketing Don’t lose customers to the competition. We utilize Sponsored Display ads to retarget shoppers who viewed your products but didn’t buy, as well as Contextual Targeting to place your brand directly on your competitors’ detail pages.
We treat your Amazon advertising as a science, balancing aggressive growth with long-term profitability through a proven four-step methodology:
Profitability Audit & Goal Alignment:
We begin by analyzing your Total Advertising Cost of Sales (TACoS) and Unit Session Percentage. We don’t just chase clicks; we align our Amazon PPC strategy with your specific profit margin goals.
Algorithmic Bid Management: Using a blend of Human Intuition and AI-Driven Bidding, we adjust your bids in real-time based on Conversion Velocity and Dayparting trends to ensure you’re not overpaying for low-converting traffic.
Organic Ranking Synergy:
The ultimate goal of our Amazon marketing is to fuel your organic growth. We strategically target keywords that improve your Best Seller Rank (BSR), eventually reducing your reliance on paid ads as your organic visibility climbs.
We are a Google certified partner with a wealth of experience in AdWords Account Management. We continually monitor, refine and optimise your account and our PPC specialists focus on the following areas:
Our Glasgow PPC team are Google certified and can build a comprehensive profile of your audience, whether it's by tagging your website, uploading your existing CRM data, or both. We can then re-target lapsed customers to give them an extra nudge, or identify new ones through their online behaviour. Your audience could also feel more comfortable using a specific device, whether it's a laptop, tablet or smartphone.
We will optimise your spend to make sure your budget is channelled towards the right people at the right time.
Come in for a chat and a damn good cup of coffee. We’d be delighted to hear what you’ve got planned and how we can help you with your project.